Markenmanagement Summit

When markets waver: The brand as a stable constant Volatile markets, economic uncertainties, and increasing competitive pressure pose significant challenges for companies. Especially in such times, it becomes clear: A strong brand is more than communication – it is a strategic constant and a sustainable value driver. The Brand Management Summit at FH Kufstein Tirol focuses on the role of the brand as a stability factor in dynamic markets. The emphasis is on concrete practical examples, well-founded analyses, and strategic deductions for corporate management. Experts from business and consulting provide insights on: - how brand value is created and assessed - the role of the brand in crisis and transformation phases - why positioning becomes a key corporate decision - how brands are strategically developed and strengthened over the long term. Look forward to inspiring presentations, a well-founded panel discussion, and personal exchanges with decision-makers from business and management. Registration at: Brand Management Summit 2026 | FH Kufstein Tirol